Political Leaders: the Personalization of Prime Ministers and the Connection to Party affiliation in Swedish News Coverage
نویسنده
چکیده
Journalists not only represent political leaders in terms of their policies and political competence. The personalities and private lives of leaders have also become an important component in mediated stories and narratives crucial for voter identification and interest. This chapter explores how the Swedish press reports on prime ministers’ social backgrounds, personal appearance and leadership characteristics in relation to party affiliation. The empirical material consists of news reporting on four former Swedish prime ministers: two from the Swedish Social Democratic Party; and two from the Moderate Party. The findings show that it is not only party affiliation that is of interest to journalists in reporting on prime ministers. Broader societal trends of what it means to be a politician in a certain time and era also influence reporting.
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